Conjoint analysis is a powerful market research technique that measures how people make decisions based on certain features of a product or service. It decodes their purchasing behaviors helping you predict how your product or service will perform in the market.
When making choices between products and services, every consumer is faced with trade-offs. Is high quality more important than a low price and quick delivery? Or is good service more important than the design, look or feel?
With Survey Analytics's sophisticated and easy-to-use conjoint analysis software tools, you can collect, analyze and act on information to make better decisions to improve on your products and services.Start Your Free Trial Download Case Study