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    • Customer Sat.
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    • Field Surveys
    • Max Diff Analysis
    • Heatmap Analysis
    • TURF Analysis
    • Developer API
    • Scripting API
    • Social Media
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    • Mobile Surveys
    • Gaming
    • ShopTrac™
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The Crystal Ball
Ken Peterson         Tue, 05 May 2020 12:23:16 +0000

The childhood dream of seeing the future through a crystal ball usually included playing the lottery when knowing the winning numbers that would be drawn. I’m sure if I took a poll, most people would want to know where to invest or find a way to avoid a personal pitfall. It was over a half a l...        Read more »

A House Of Card-Sorting – And The Categorizing Begins
John Oppenhimer         Mon, 04 May 2020 14:20:34 +0000

Are you designing a website, but you have no idea how to organize all of your content for your customers to find? Ever wonder if your product and service features and benefits translate to your target audience? Fortunately, those questions can be answered for you through a qualitative research techn...        Read more »

Research problem: Everything a market researcher needs to know
Dan Fleetwood         Thu, 30 Apr 2020 16:18:36 +0000

What is a research problem?Research problem definition: A research problem is defined as an area of concern that requires a meaningful understanding of a specific topic, a condition, a contradiction, or a difficulty. So what is research problem? A research problem means finding answers to questions ...        Read more »

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